When it comes to trade shows, standing out is the name of the game. With hundreds of booths competing for attention, the real challenge isn’t just getting noticed—it’s keeping people engaged long enough to start a meaningful conversation. And while branded pens, stress balls, and prize wheels might draw the occasional passerby, they rarely lead to genuine, qualified leads.
So what actually works?
Let’s talk about the power of strategic, live engagement—and how one magician is helping brands turn foot traffic into real ROI.
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