Lou Serrano
Trade Show Magician and Mentalist Who Transforms Booths Into Lead-Generating Powerhouses
This trade show promo video features Lou Serrano performing live on the show floor, integrating brand messaging while engaging crowds and generating leads. Includes testimonials and results from top clients like Cisco, Automation Anywhere, Lenovo Software, and Henry Schein Dental.
Trade shows are crowded, noisy, and filled with distractions, but a skilled trade show magician and mentalist can stop attendees in their tracks. Lou Serrano blends world-class sleight of hand, thought-provoking mentalism, and strategic messaging to create unforgettable booth experiences that do more than entertain—they convert.
With over 20 years of experience performing at corporate events, trade shows, and conferences nationwide, Lou knows how to draw a crowd and deliver real results. His performances are custom-tailored to highlight your brand and spark meaningful conversations with your ideal prospects.
Lou doesn’t just engage an audience, he hands them off directly to your sales team, making it easy to turn curiosity into qualified leads. If you're looking for a proven trade show magician and mentalist to elevate your presence on the show floor, reach out today and let’s make your next event unforgettable.
Trusted By Industry Leaders Nationwide
Lou Serrano: Trade Show Magician and Mentalist with Proven Results
Not all magicians are created equal—especially on the trade show floor. Lou Serrano combines the showmanship of a Las Vegas performer with the precision of a strategic marketer. He doesn’t just amaze—he aligns his performance with your business goals.
Customized Messaging: Lou works closely with your team to understand your product, audience, and objectives. Then he incorporates your messaging into his magic and mentalism, making your brand part of the story.
Lead-Generating Performance Cycles: Lou performs short, high-impact shows every 30 minutes—drawing fresh crowds again and again throughout the day, maximizing your booth’s visibility.
Strategic Audience Handoff: After each performance, Lou guides attendees directly to your sales team, making the handoff seamless and natural. No awkward transitions—just engaged prospects ready to talk.
Experience That Delivers: With over two decades as a full-time corporate magician and mentalist, Lou has helped leading companies like Automation Anywhere, Henry Schein, and Tenet Financial turn live events into revenue-generating experiences.
Ready to see how a professional trade show magician and mentalist can elevate your next exhibit? Click the button below to start planning a performance tailored to your brand.
Trade Show Case Studies:
Boosting Booth Traffic with Magic and Mentalism
🎯 Case Study: Lenovo Software
Client: Lenovo Software
Event Type: Multiple Trade Shows
Point of Contact: Dyson Hepting, Director, Software Sales, North America
Challenge
Lenovo Software needed to stand out in a crowded trade show environment and generate qualified engagement at their booth. Their goal was more than just traffic—it was meaningful conversations that drove business.
Solution
Lou Serrano worked closely with Lenovo Software’s marketing team ahead of the events, setting up prep calls to learn about the product and messaging. He then crafted a customized performance that highlighted key brand values, using magic and mentalism to spark interest and deliver relevance.
Results
- Significantly increased foot traffic to the Lenovo Software booth
- Attracted qualified prospects and seamlessly transitioned them to the sales team
- Enhanced brand engagement through custom messaging woven into the show
"Lou did an extraordinary job. He took the extra time and energy to understand our product and messaging... He succeeded in leading attendees from the act to the booth staff, resulting in a significant increase in traffic and valuable interaction with the Lenovo Software sales team."
📈 Case Study: Henry Schein Dental at SmileCon
Client: Henry Schein Dental
Event: SmileCon, New Orleans
Challenge
Henry Schein Dental wanted to create a booth experience at SmileCon that went beyond traditional trade show giveaways and passive displays. They needed a strategy that would actively draw in attendees, communicate their brand identity, and leave a lasting impression on dental professionals.
Solution
Lou Serrano partnered with Henry Schein to develop a fully customized presentation: The Magic of Dentistry. This tailored performance combined sleight-of-hand magic with industry-relevant messaging, and included interactive teaching moments—such as easy magic tricks that dental professionals could use chairside to delight patients.
Lou became an extension of the Henry Schein team, driving foot traffic, sparking conversations, and delivering branded experiences that felt both entertaining and meaningful.
Results
- Significantly increased booth attendance throughout the event
- Engaged attendees with industry-relevant magic and hands-on participation
- Strengthened Henry Schein’s brand visibility and word-of-mouth buzz across the conference floor
"Not only did Lou entertain everybody that saw him, but he educated them."
Client Reviews for Lou’s Trade Show Presentations
“I had the pleasure of hiring Lou for a large Cisco event. He crafted a perfect presentation that hit all the messaging points. His magic was flawless and he is a pleasure to work with. ”
“What’s is great about Lou’s performance is it attracts a big crowd and he incorporates our messaging into his presentation. Go Lou! We love it!”
Let’s Make Your Next Trade Show Unforgettable
Hiring a trade show magician and mentalist isn’t just about adding flair to your booth—it’s about creating meaningful engagement and delivering results. Lou Serrano blends magic, mentalism, and message-driven storytelling to attract high-quality leads and drive real business outcomes.
Whether you're launching a product, boosting brand visibility, or just want to rise above the noise, Lou can help make your next trade show experience one that attendees won’t forget. Reach out today to get started.
Trade Show FAQs
💡 How does Lou help generate leads?
Lou uses world-class magic and mentalism to stop traffic, gather a crowd, and deliver a short, brand-aligned performance. Then he transitions attendees directly to your sales team for one-on-one conversations, increasing both traffic and engagement.
🎯 Can the presentation include our brand messaging?
Absolutely. Lou works with your team before the event to learn your product, messaging, and goals. He then tailors his presentations to reflect your brand while keeping the entertainment engaging and seamless.
⏱️ How long are the performances?
Each performance typically runs 10–15 minutes and is repeated every 30 minutes throughout the day. This rhythm ensures fresh crowds at regular intervals and maximizes your booth’s visibility and engagement across the full show schedule.
🔌 What’s the setup like? Do we need special equipment?
No special equipment is needed. Lou performs in your booth space with minimal setup and no staging or lighting requirements. Just make room for the crowd—he’ll take care of the rest.
🌍 Do you work with companies outside of tech or healthcare?
Yes. Lou has performed for brands in finance, software, retail, hospitality, and beyond. His approach adapts to any industry where drawing attention and communicating a message matters.
✈️ Do you travel for trade shows?
Yes! Lou performs at trade shows across the U.S. and internationally. Whether your event is in Las Vegas, Orlando, Chicago, or Europe, travel logistics can be easily arranged.
📅 How far in advance should we book?
Trade shows book up quickly—especially peak dates. Ideally, reach out 2–3 months in advance, though last-minute bookings may be possible depending on availability.