New Orleans, LA – Attendees of the SmileCon trade show on October 17th and 18th were in for an unexpected treat as renowned magician and mentalist Lou Serrano took center stage at Henry Schein Dental's booth. The largest full-service distributor of dental products, Henry Schein was showcasing the latest advancements in digital dentistry.
Read MoreIn the fast-paced world of trade shows, where businesses vie for attention amidst a sea of competitors, the art of experiential marketing stands out as a powerful strategy. As an exhibitor, you know that merely showcasing your products isn't enough; you need to create an experience that draws attendees to your booth like a magnet. That's where…
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