I recently visited Desert Center, California—a modern-day ghost town. Once a thriving stopover for travelers, the town now sits in eerie silence. The abandoned gas stations, crumbling buildings, and empty streets tell a story of a place that didn’t keep up with the times. But here’s the interesting part—about 200 residents still live there, carrying on despite the odds.
It got me thinking: how many businesses are just like Desert Center? Once full of promise, but now mere shells of their former selves. And more importantly, how do you ensure your business doesn’t meet the same fate?
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