A Complete Marketing and Business Development Course for Professional Magicians

 
 
 

"41 REAL SECRETS of Earning SIX-FIGURES or MORE - As a CLOSE-UP MAGICIAN!"

Jumpstart your magic career with the only marketing and business development course designed exclusively for Close-up Magicians! 

These 41 REAL SECRETS will empower you to …

Book more magic shows …

Earn higher performance fees than you ever dreamed possible …

Create a lasting, sustainable successful magic business built on a foundation of satisfied clients you can take to the bank … and…

Leave your competition at the starting gate, while you take a giant leap forward toward living the life of your dreams as a full-time professional magician!

All this and more is revealed in these pages!


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of a Successful Close-up Magician

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Fellow Magician,

It's a special kind of thrill to mystify an audience. 

Whether we're entertaining one or two coworkers, our family and friends or a whole room full of strangers, we have the greatest profession in the world, we get to create magic and wonder.

Other magicians (some you may even know) are living the life of their dreams, making a great living performing magic. Why aren't you?

As a magician you have so much to offer. And clients will pay you handsomely for it. But I know you're thinking …

"All I do is close-up magic; card tricks, coins, rope, maybe some small illusions. I don't have a 'show'. How can I make a living?" 

Don't sell yourself short: You don't have to perform big illusions to earn big bucks as a professional magician.

 I'm here to tell you there are very real and very lucrative markets for exactly the kind of magic you already perform, right now, today. 

It takes more than talent and good looks to make it in the magic business: You're not earning your potential as a magician, because you don't know about these high-paying venues or aren't sure how to break into these markets. 

It's not your fault. You've simply never been properly introduced to what it truly takes to produce a fabulous full-time living performing magic. I can help. I can show you a proven, practical method to becoming a highly paid, in-demand professional magician.

"But Lou, I'd rather not spend EVERY evening working in restaurants."

While they can be lucrative if properly managed, Restaurants aren't the only performance venue for close-up magicians. There are many others, some easier to book, easier to work - and reward with higher pay! 

If you're struggling to get your magic career off the ground and six-figure success sounds like a far-off pipe dream, then I have GREAT NEWS for you.

I can help jump-start your magic career with 41-Real Secrets to book more shows – earn higher performance fees and reap the moneymaking rewards of a thriving, sustainable business as a highly-paid professional close-up magician. 

CAUTION: You'll be challenged to get out of your comfort zone and take action to get the kind of success you desire. 

I may ask you to do things you haven't done before. But it's NOTHING you can't handle – and rest assured, you'll be safe in the knowledge that the steps I ask you to take are the very same ones I use to earn a high six-figure magician's income – year-after-year.

You're not enjoying the success you desire, because you don't currently possess the tools you need to be successful. 

That's all about to change!

If you're ready to move from hobbyist with a couple of gigs sprinkled on your calendar (or NO gigs) – to full-fledged full-time magician status earning a respectable income, then read on to discover how I can help you start earning big bucks in your own magic entertainment business.

Even if you're currently making your full-time living from magic, I can help take you to the next level of increased earnings and high-profile gigs. 

No one will ever again ask when you're going to get a REAL JOB!

Hi, I'm Lou Serrano. I'm a working professional with a solid track record of earning a great living as a magician. I'm a regular guest performer at the Magic Castle. Moreover, I'm frequently engaged to perform at tradeshows, sales meetings and hospitality suites across this great nation. A few of my clients have included Google, Apple, GoDaddy, Disney, Hyatt, Boeing, and HBO – among many others. 

I tell you this, so you know I'm the real deal

When you want the truth about making money in magic, talk to someone who has done it – and is DOING IT NOW!

I'm in constant demand, making my entire full-time living performing magic at lucrative corporate and private events – so I know you can too. I make a very good living, earning six figures as a magician year-in and year-out - again, I know you can too.

I've been in the magician business for better than 30 years – what you'll learn from me is what works in the real world based on years of successful results from trial-and-error – not untested theories, or something cooked up by a money-grubbing info-marketer that never made a dime performing magic.

In 2009 I released the first edition of my flagship course, The Real Secrets of a Successful Close-up Magician. 


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The Real Secrets course was embraced by the magic community and continues to help magicians reap the rewards they so richly deserve through their magic. Since then the course has been updated to take advantage of the tools we are now so fortunate to possess to grow our magic business.

Why don't you put my experience to work for you.

On your own, it would take years of trial and error – not to mention countless setbacks, formidable obstacles - and outright failures until you got it right. 


REJOICE: Your struggles are over before they've even begun …

I've done the work for you. You can benefit from my mistakes without ever making them yourself – more importantly, you can co-opt my most valuable techniques and strategies that have paid-off royally!

But don't just take my word for it. Here's what other successful magicians are saying about The Real Secrets of a Successful Close-up Magician.

- - -

"I am amazed at the amount of profitable advice contained in The REAL Secrets."

"I have never met Lou Serrano, and my first interaction with him was buying this course. I am amazed at the amount of profitable advice contained in The REAL Secrets. Lou has taken a LOT of guesswork out of running a successful close-up magic business. His marketing and business strategies are straightforward to implement, and create great results." 

"Buying Lou's course was a great idea for me. It was fun to read, and has paid for itself many times over. It is a treasure. Lou is very generous with his time, and an upbeat, fun guy to know."

Simon Mandal - Corporate Magician - www.TheSimonShow.com
- - -

"If you utilize these strategies, you will be successful."

"Rather than 'secrets' Lou presents strategies that will produce results. His writing style is conversational - It is like having a down-to-earth chat with Lou in your living room. He presents a plan that has (and is currently) working for him. In other words, Lou 'talks the talk' and 'walks the walk!' If you utilize these strategies, you will be successful. Lou Serrano is one of the busiest magicians in Los Angeles. If his methods and strategies work in one of busiest cities in the world, they will work for you!"

Paul Green - Magician - Granada Hills, CA
- - -

"I implemented just two of your secrets and booked a close-up show for three times the price I was asking for before."

"Since reading your material on 'The REAL Secrets of a Successful Close-Up Magician' three things have happened. I have realized my true worth, I have got the confidence to book shows at the 'right' price, and I have made a conscious decision to earn a full-time salary doing magic within the next two years. I implemented just two of your secrets and booked a close-up show for three times the price I was asking for before. Your tips and experience are an invaluable resource and I can't thank you enough for opening my eyes to my true potential... Thanks."

Tim Dowd - Magician - Germany
- - -

Rave reviews like those don't come unless you truly deliver on your promises.


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Want to know more? Here's a little preview of what you'll discover in The Real Secrets


Section 1 – First Things First

From mindset to motivation, what you need in place BEFORE you launch your new BIG-money magic career!

Why are you worth so much: The right mindset empowers you to receive the highest fees in your area. Here's why you MUST charge like the true professional you really are! This is the eye-opening justification you've been seeking!

◆ Why you must cultivate the image of the Go-to-person among the top bookers of magical entertainment. Do this and be richly rewarded!

◆ This one piece of paper separates the successful performers from the floundering – and you can knock one out in under 30 minutes!

And we're just getting started …

Section 2 – Pick Your Market

Big Moneymaking Information-PACKED Module: Restaurants aren't the ONLY venue for close-up magicians – discover 8 exciting and lucrative performance venues.

Catapult into the highest pay scales imaginable, even if you're just starting out – or just barely eeking out a part-time living at the lower rungs of magician pay.

EASY MONEY: "These" venues are the easiest money you'll ever earn as a magician! Of course I'm talking about strolling corporate and private events. I'll reveal how to book them and what to charge.

Can you really earn upwards of $2,500 (and more) for 60 minutes of magic? Yes you can – when you book "these" types of shows. This is a secret, vastly underleveraged market for magicians!

Insiders Secrets of Working Trade Shows: How to book them and what to do when you get there …

High-dollar Tradeshow pay for as little as 5-minutes of magic – possible? YES! Wait 'til you hear about this little known corporate gig!

EXCLUSIVE MONEYMAKING STRATEGY: One of these moneymaking venues appeal to you? Revealed nowhere else but inside the Real Secrets course: Lou's Four Step Formula for Breaking into a New Market! 

We're not even warmed up yet … there's still plenty more high-paying venues I haven't even mentioned!


Section 3 – Marketing 101

Biz Card, Check! Website, Check!: These are the marketing tools I use everyday to earn six figures performing magic for real people.

◆ As a magician you're marketing only one thing – what is it? Hint: Hardly ANYBODY gets this right!

Your marketing tools help create opportunities, open doors and generate income - and most magicians don't have a clue. I'll give you the benefit of my 20-plus years' experience earning top-dollar as a professional magician – and show you what really works!

◆ The core of my business system revolves around Attraction, Conversion and Retention. What are they, and what tools do I use to create a sustainable, moneymaking magic business – day-after-day?

We're just starting to heat things up …


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These next THREE MODULES cover the CORE of my business system, synergistically combining to generate new and repeat magic bookings like clockwork. This is how you build a business that sustains a six-figure magic income year-in and year-out! 


Section 4 – Attraction

How to generate quality leads to land NEW high-paying magic clients.

"Trashcan-proof" your card: 7 rules for effective business card design ensuring it'll never be tossed and WILL be seen over-and-over again!

There's only ONE reason your website exists. Get this right and you'll take a giant leap forward of your competition.

◆ Chances are YOUR WEBSITE is one of the worst kinds for generating gigs. Moneymaking websites do this one thing correctly above all else. How does yours measure up?

Why that photo of you with that celebrity may not be such a good idea …

Most effective strategy I've used to consistently rank on the first page of Google – and it's FREE!

Google Ad Strategy REVEALED: 10 steps to getting the most out of this powerful business-generating tool – for the least amount of money.

Single biggest mistake magicians make with Pay Per Click (PPC) advertising:  You might as well throw your money down the drain. I'll reveal the right way for best results and highest ROI.

Which three networking groups have I found to be most profitable for close-up magicians? The wrong group is a complete waste of time and money.

Secret #17 is a BIG DEAL – and has literally generated hundreds-of-thousands of dollars throughout my career as a professional magician. Best of all, you can get started on this TODAY!

Unleash the lead generating power of your "introduction" to deliver more gigs. Trust me on this, it's a no-brainer, and I GIVE you my introduction you can model today. You can adopt this one powerful secret right now!

We're just beginning to scratch the surface …


Section 5 – Conversion

How to convert the leads you've generated into cash-in-hand paying customers.

Moneymaking Secret Revealed: How to effectively use the persuasive power of social proof to convert leads and potential clients into actual cash-in-hand customers.

Trick question: What's the right amount of testimonials to display in your marketing materials? Answer: I told you it was a trick question, you can never have too many. I'll give you my secret for asking for and receiving piles of persuasive moneymaking testimonials and referrals.

Gig Blocked?: What's the number one obstacle between you getting the best, highest paid magic gigs - and how do you blast it away?

Keep ALL the Money You Earn: Enjoy the selling power of a money-back guarantee with none of the risk – I'll give you three tips to ensure NO ONE asks for their money back!

How much cash has slipped through your fingers because you didn't have this OTHER single piece of paper?

Is your voicemail a wasted opportunity to create credibility and further the sales process – or worse, actually hurting sales? Here's the secret (with examples) to leveraging your telephone as a powerful moneymaking marketing tool.

How will you compete with magicians with more experience, better looking, fancier props – older, younger, more highly skilled than you? You must read Secret #25 and start moving ahead today!

◆ Before you spend good money on a demo reel, review these 5-guidelines for a kick-butt demo that boosts conversion rates – and sells YOU!

3 simple strategies for negotiating the highest fees for any magic appearance: If you're not using these techniques today, you're leaving serious money on the table.

What you SHOULD use in place of a contract.

Now we're cooking with gas …


Section 6 – Retention

How to create a sustainable magic business that'll fuel the lifestyle of your dreams.

This singular principle has been the cornerstone of my continued success. In section six of The Real Secrets I'll reveal the key to unleashing its mighty moneymaking power.

You may have heard of TOMA before (or not), but how do you easily establish it to get booked over-and-over again – without breaking the bank?

Powerful Tip: There's a certain kind of picture that'll sell your services better than anything on your website right now.

One strategy can transform a floundering business into a flourishing moneymaking, gig-getting success! Discover one of the most powerful business strategies I use that has become the backbone of my business.

◆ We all take advantage of word of mouth marketing, right? But how would you like to know the secret of blasting your referral rate through the roof!

◆ How would YOU like to be the magician at the top of the list of performers OTHER magicians refer new business? It's easy – and I'll show you how.

◆ Is your newsletter, ezine or blog actually HURTING your business? Here's the top mistake you MUST AVOID if you want to produce leads, gigs and more magic money.

Unmuddle the Mystery of Email Marketing: Why it should be in your business toolbox and what's the key to making it productive.

Now we're firing on all cylinders … but there's so much more …


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Section 7 – the Master Mind

Use this to multiply your success by an order of magnitude.


◆ How the master mind can work as a catalyst to stimulate business growth and boost success in your magic business.

There's powerful insights revealed in this incredible module …

Section 8 – Performance Tips

Real world advice from a working Pro about the considerations of character development, your material – and raising the bar on the production value of what you offer.

Should professional magicians seeking success in the real world develop a performance character? Careful – you may THINK you know the answer, but my guess is you'll learn something new.

◆ How can you raise the production value of the magic you perform now, by creating a theatrical experience?

PLUS - Secrets of delivering an upscale experience appropriate for high-end – HIGH PAYING clients!

This don't-miss section is FILLED with awesome advice for making your magic more memorable …

Section 9 - Stories from the Real World

Unique lessons gleaned from real world examples – some positive, some negative – all beneficial to you.

Real world lessons from cognac to classical guitar. Including 6 lessons revealed in an encounter with a classical guitarist that'll help you differentiate yourself from every other working entertainer - for higher wages and better gigs.

You might want to take your business card OUT of your wallet after reading this …

All these secrets and so very much more!

Revealed are my most closely-guarded secrets: These are the actions I take every day in my business, and they have made me successful. I know they can do the same for you!


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Now here's EVERYTHING you get when you order YOUR copy of The Real Secrets

The Real Secrets of a Successful Close-up Magician success manual (delivered digitally): 112 pages of moneymaking magic marketing knowledge. It's all here - my system for earning six-figures annually, as a professional close-up magician. 

The manual is divided into 9 modules or sections. Each module fully explains one aspect of the system.

The Real Secrets was designed to help you …

Generate quality leads to land high paying magic engagements

Convert those leads into high-paying clients … and …

Create a sustainable magic business, year-round!

What value would YOU place on a successful performer's secrets for earning a fantastic living doing the very thing they love – magic!?  What would YOU pay?


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If you were sitting across the table from me right now, and I could speak to you magician-to-magician. I'd say you really have only two choices before you. One choice is the equivalent of burying your head in the sand and continuing along the path of least resistance: Doing nothing - going it alone, working your business as you've always done. That path leads to meager earnings, struggling for every gig - and taking low-paying bookings JUST to make a dime.

Or you could accept my offer, take advantage of 41 Real Secrets of earning a six-figure income as a successful professional magician!

Every second you waste puts greater distance between you and your success as a magician. Get out your credit card and click the big BUY NOW button to get the Real Secrets of a Successful Close-up Magician right now!

Here's to your continued magic success!

Lou Serrano

Professional Magician


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PS: I don't blame you for being a little skeptical, after all, it's not easy to make a full-time living as a close-up magician. But if you're even the slightest bit curious whether you can do it, I'd urge you to ask yourself this one question:

"What if Lou's right?"

What if you really could earn a professional's income doing what you love? What if you could quit the day job you hate because you had so many magic bookings. What if The Real Secrets of a Successful Close-up Magician was the jumpstart you needed to take your magic business out the realm of hobby - to the land of the working pro. 

If this is your desire, CLICK HERE now for your copy!


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☑YES Lou! I want to jump-start my magic career with 41-Real Secrets to book more shows – earn higher performance fees and enjoy a thriving, sustainable business as a highly-paid professional close-up magician  - and I want to start right now. Here’s my $147 (I understand this is one-time fee with nothing more to pay ever) - Please RUSH my personal copy of The Real Secrets of a Successful Close-up Magician.

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